This has happened before and will happen again. The bigger they are, the harder they fall.

Magazine covers touting the successes of AOL, Digg, and Netscape

Facebook (or Meta, as it now prefers to be called) is the most intriguing story of them all. So let’s look at it as a case study in how web platforms collapse. Because what’s happening at Meta is a textbook example of how the mighty are laid low.

How Web Platforms Collapse: The Facebook Case Study

Or ten times Mark Zuckerberg jerked me around

tedgioia.substack.com